Master of Strategic Marketing
Key programme information
Delivery: On campus and online
Duration: 18 months Intakes: Feb / Oct
Awarded by: Università Telematica Internazionale UNINETTUNO Fees: €11,000 International / €9,000 EU
*Scholarships are available
With this MA programme, you’ll learn through a practical and interactive teaching approach, discussing new concepts with your tutors and classmates. This will help you learn how the theories can be applied, and you’ll also be able to see how they work through an internship. All students will also have the option to learn German for 3 hours a week. This programme is designed and awarded by Università Telematica Internazionale UNINETTUNO, and delivered at BSBI’s Berlin campus.
Upon completion graduates will be able to:
·· Develop and evaluate comprehensive marketing strategies
·· Research and understand consumer behaviour and its application within marketing campaigns
·· Utilise appropriate tools in order to determine and develop customer profiling, in turn developing relevant messaging strategies
·· Appreciate the importance of these communication strategies, and apply the necessary skills to implement an appropriate manner of communication and message development
·· Apply both factual and conceptual knowledge from across all areas of marketing to complex situations
·· Understanding a wide range of techniques and methodologies used in marketing management
Qualification & Language Proficiency Requirements
Age: Minimum age 21
Academic Qualifications: Strong undergraduate degree from a recognised university. If you do not meet the academic requirements, you may be assessed on relevant work experience. To take this route, you must have a minimum of 3 years management experience.
English Language requirements: IELTS 6.0 (not less than 5.5 in any component), PTE 50 + score or equivalent.
The English proficiency test can be waived by the following candidates:
·· English native speakers
·· Applicants having completed their schooling in English (i.e. High School Diploma, IB)
·· Applicants having completed their undergraduate degree in English in an English-speaking country